Kishore Biyani-led Future Group has launched Canadian wellness brand Faces Cosmetics in India. Initially, Faces products are launched at Pantaloon’s Ghatkopar in Mumbai and The Great India Place mall at Noida in Delhi-NCR region. Further, the company plans to roll out the product across Future Group retail formats, according to a company press release. Speaking on the launch, Smita Gautam, beauty head — Faces said, “I am very excited about the new product we have launched, and the immediate customer interest has been very encouraging. Through ongoing research and development we will continue to develop innovative products to suit the Indian beauty market.”
Faces Cosmetics is majority owned by Indivision India Partners, a private equity fund that has a strategic relationship with Future Group in India. Indivision has partnered with Pantaloon Retail, the flagship retail company of Future Group, to strategically promote the Faces brand in the Indian market.
Faces offer a comprehensive range of product categories for men and women of all ages, with over 1000 SKUs to suit every skin type, colour and look. Currently, the brand is available in over 60 standalone stores in Canada, th US, Central America and Europe, added the release.
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