Reliance ADAG launches separate movie marketing division

Media conglomerate of the Reliance Anil Dhirubhai Ambani Group (ADAG) Reliance BIG Entertainment has announced the launch BIG Boom. The new division has been setup for movie and entertainment marketing.BIG Boom will be one-stop-shop for all marketing solutions for films, ranging from associative marketing to publicity design, PR, promotions and merchandise. Further, it will also assist brands in leveraging the film and entertainment platforms to achieve their business objectives, said a company press release.Rajesh Bhushan, who has been entrusted the responsibility as business head of BIG Boom, said “Movie marketing has come of age in India. With breakthrough marketing strategies seen for films like Ghajini, Rock On, Om Shanti Om etc, film producers are now realising the importance of a strategic and cost effective method to promote their films. ““These are times where every penny counts and Bollywood producers need marketing professionals to generate more bang for every buck while ensuring minimum excess,” added Bhushan.