Wal-Mart Stores relaunches Great Value Brand

Wal-Mart Stores is learnt to have been relaunching its Great Value private brand with more than 80 new products and distinctive packaging in the United States. Aiming to win business from increasingly price-conscious shoppers, the world's largest retailer will also change formulas for 750 products under the brand, which includes thousands of products across more than 100 food, beverage and household product categories, suggest media reports.

In the reports, Wal-Mart has said that its private brands are becoming more important as consumers look for ways to stretch limited budgets amid the recession. As shoppers run out of money in between paychecks, they are trading down to buy cheaper private brand products instead of national brands, Wal-Mart said.