20 Dec 2008
Mukesh Ambani-led Reliance Retail has opened four stores in three different formats at Agarwal Funcity Mall in the national capital. The formats include Reliance Trends, Reliance Digital and Reliance Living, said a company press release.The Reliance Living store offers an extensive range of trendy, innovative and comfortable lifestyle furniture and a host of furnishings keeping with international design trends under its sub-brands Reliance Living Furniture and Reliance Living Furnishings respectively. Raghu Pillai, president and CEO, operations and strategy, Reliance Retail, said, “We are pleased to launch four of our formats in a single mall. Spread across various product segments and services, complemented with unmatched affordability and guaranteed quality, we provide an array of choices. This launch marks yet another milestone in our effort to unleash the retail revolution across India.” Arun Sirdeshmukh, chief executive, Reliance Trends, said, “The store will deliver to the customer the best value for their money.”The Reliance Living Furnishings store in Agarwal Funcity Mall is the second store of the chain, which has opened its first store in Noida recently. The company also plans to open 100 Reliance Trends stores by 2011, which is currently operational with seven stores across five cities in India.
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