Senior Bachchan, Dhoni share screen in Dabur advt

19 Dec 2008
India's leading natural healthcare company Dabur India is bringing together two of India’s biggest celebrities — Bollywood legend Amitabh Bachchan and cricketing star Mahendra Singh Dhoni — in a new campaign to promote the health benefits of Dabur Honey. The campaign — slated to hit the screens on December 22, will see Amitabh and Dhoni sharing screen space for the first time ever.Announcing the new campaign, KK Rajesh, executive vice president-marketing (health care), Dabur India, said, “Amitabh Bachchan has been advocating the health benefits of honey for over three years now, and has successfully helped in getting more and more people to switch to Dabur honey for a healthier lifestyle.”The launch of this new campaign is a part of Dabur Honey’s ongoing initiative — “Cheeni Ko Maaro Dhakka”. The new advertisement has been created by ad agency Lowe. The promotion of the product by Dabur is based on the plank that honey contains fewer calories as compared to sugar and, thus, can be incorporated in daily diet without any guilt.Dabur India is one of the leading FMCG companies in India with a consolidated turnover exceeding Rs 23.96 billion. Dabur has powerful brands in diverse categories of health and personal care such as Dabur, Vatika, Hajmola and Real.