With the launch of two specialty format Mom & Me stores in Ahmedabad and Ludhiana, auto major Mahindra & Mahindra has marked its maiden entry in country’s retail space. The stores retail infant care and maternity products. The company will run its operation under Mahindra Retail, part of Mahindra Intertrade, which is a wholly-owned subsidiary of Mahindra & Mahindra.
The retail expansion is part of extending its operation after successful tie-ups with Walt Disney, Aqua, Mattel and Lego to distribute and market kids’ toys, apparels and accessories in India, according to company sources.
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